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Research papers

Faster, cheaper, better

Best Western is the world’s largest hotel brand with over 4,000 affiliated hotels worldwide. Quality assurance is of prime importance in order to build and maintain brand equity. To be able to manage quality one must measure it. The paper...

Catalogue: ESOMAR Net Effects 2001
Authors: Jonas Nordén, Jörgen Johansson
February 11, 2001
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Citation

Nordén and Johansson (2001a, February 11). Faster, cheaper, better. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/faster-cheaper-better